Techstars Startup Week and Artup Week Fort Collins 2020

Data analysis may not be the sexiest thing in the world, but when looking for a long term partner, it's really what you are looking for.

Data analysis is constantly talked about and adopted by many companies. But what does data analysis actually do? In this session we will go through and talk about the purpose of data analysis and how to accurately use it to improve efficiency and effectiveness of digital marketing efforts.

Using real life case studies we will identify what data should be collected, how to review the data, and how to use that data to make business course corrections to improve marketing.

At the end of the session, all attendees will get access to the spreadsheets that I have personally developed to help businesses collect and analyze information. This will save hours of development work and give businesses context for their own companies.