February 24-28, 2020!
Wednesday, February 26 • 11:00am - 11:50am
Why Events Are Your Most Important Marketing Tool FULL

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In this session, you’ll hear from three leading event marketing leaders who are leveraging events in their marketing plans to move the needle for their business (and their bottom line). Attendees will learn tips and tricks for acquiring the right audiences, developing expertly crafted content and experiences, and measuring what drives success for your business. Each leader will present a brief case study of how events are a critical marketing channel in their businesses, followed by a robust discussion between panelists and the audience.

avatar for Rachael Walker

Rachael Walker

Owner and Head Brewmaster, Life's A Buch
Rachael Walker is the founder and Head Brewmaster of a local kombucha company called Life´s a Buch. In only two years she has grown her passion into a full-time job with her kombucha now available in 27 locations along the Front Range. With 10 years of experience in the Natural Foods... Read More →
avatar for Karen Lewison

Karen Lewison

Event manager, Scaled Agile, Inc
Karen Lewison is an event manager at Scaled Agile, Inc., which provides SAFe®, the world’s leading framework for business agility. Karen coordinates and plans both of the company’s flagship customer events—the European and Global SAFe® Summits.Prior to joining Scaled Agile... Read More →
avatar for Kristin McFarland

Kristin McFarland

Founder/President, The Source Marketing Group
Kristin founded The Source Marketing Group in 2018 to turn her passion in to action after several community leaders and non-profit executives sought her help as a dependable, low-cost event manager to grow their events. The Source Marketing Group is a Colorado-based marketing agency... Read More →

Wednesday February 26, 2020 11:00am - 11:50am MST
Harmony Library Community Room