Techstars Startup Week and Artup Week Fort Collins 2020

Matt Faye of Gravitation will present strategies and insight into how effective branding, visual communication, and message clarity can effect potential investors, partners, and market opportunities. This introduction-level session will focus on what critical elements new start-ups should not leave to chance. How design not only communicates, but creates identity and builds credibility. While most entrepreneurs rightfully focus on the company or product they are developing, too many loose focus on how creating that vision in the eyes of their beholders is just as essential. Practical topic and examples will include corporate and product branding, investor presentations, and value message clarity. Matt brings 25 years of experience working with start-ups and established companies using visual communication and design to help bring their vision to their audiences reality. Presentation will include Q&A and discussion.