February 24-28, 2020!
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Friday, February 28 • 2:00pm - 2:50pm
Inclusion in Marketing: Why Representation Matters LIMITED

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Limited Capacity seats available

Now more than ever, consumers are buying from brands who properly represent the US public as it is: a vast spectrum of races, body types, genders, and socioeconomic classes. As marketers and business owners, it’s our job to integrate diversity and inclusion into our brand ethos—not just as a cover-up or a popularity gain. Spectacle Marketing co-founders Katerina Jeng and Niki Robins will walk you through inclusive marketing best practices like language, their favorite business resources around D&I, and a few case studies of companies who have nailed proper representation in their marketing.

avatar for Phil Donaldson

Phil Donaldson

VP, Marketing & Creative, PropelGrowth
Phil Donaldson is VP, Marketing & Creative at PropelGrowth, a B2B marketing consultancy serving the Financial Technology space. With 25+ years of experience, Phil has helped companies with branding, content development, creative direction and media production. Phil has spoken and... Read More →

avatar for Katerina Jeng

Katerina Jeng

Co-Founder & Strategic Director, Spectacle Marketing
Katerina Jeng is a creative entrepreneur who brings people, ideas, and inspiration together to make the world a better place. She is currently the co-founder and Strategic Director of Spectacle, an inclusive content marketing agency. She is also the co-founder and CEO of Slant'd... Read More →
avatar for Niki Robins

Niki Robins

Co-Founder + Content Director, Spectacle Marketing
Niki Robins is a content creator + collaborator who believes in authentic, lasting community building. She is currently the co-founder and Content Director of Spectacle, an inclusive content marketing agency based in Denver. Niki’s experience with community building and management... Read More →

Friday February 28, 2020 2:00pm - 2:50pm MST
Block 1