Loading…
February 24-28, 2020!
Back To Schedule
Friday, February 28 • 2:00pm - 2:50pm
Inclusion in Marketing: Why Representation Matters LIMITED

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
Limited Capacity seats available

Now more than ever, consumers are buying from brands who properly represent the US public as it is: a vast spectrum of races, body types, genders, and socioeconomic classes. As marketers and business owners, it’s our job to integrate diversity and inclusion into our brand ethos—not just as a cover-up or a popularity gain. Spectacle Marketing co-founders Katerina Jeng and Niki Robins will walk you through inclusive marketing best practices like language, their favorite business resources around D&I, and a few case studies of companies who have nailed proper representation in their marketing.

Moderators
avatar for Phil Donaldson

Phil Donaldson

VP, Marketing & Creative, PropelGrowth
Phil Donaldson is VP, Marketing & Creative at PropelGrowth, a B2B marketing consultancy serving the Financial Technology space. With 25+ years of experience, Phil has helped companies with branding, content development, creative direction and media production. Phil has spoken and... Read More →

Speakers
avatar for Katerina Jeng

Katerina Jeng

Co-Founder & Strategic Director, Spectacle Marketing
Katerina Jeng is a creative entrepreneur who brings people, ideas, and inspiration together to make the world a better place. She is currently the co-founder and Strategic Director of Spectacle, an inclusive content marketing agency. She is also the co-founder and CEO of Slant'd... Read More →
avatar for Niki Robins

Niki Robins

Co-Founder + Content Director, Spectacle Marketing
Niki Robins is a content creator + collaborator who believes in authentic, lasting community building. She is currently the co-founder and Content Director of Spectacle, an inclusive content marketing agency based in Denver. Niki’s experience with community building and management... Read More →


Friday February 28, 2020 2:00pm - 2:50pm MST
Block 1