Techstars Startup Week and Artup Week Fort Collins 2020

Now more than ever, consumers are buying from brands who properly represent the US public as it is: a vast spectrum of races, body types, genders, and socioeconomic classes. As marketers and business owners, it’s our job to integrate diversity and inclusion into our brand ethos—not just as a cover-up or a popularity gain. Spectacle Marketing co-founders Katerina Jeng and Niki Robins will walk you through inclusive marketing best practices like language, their favorite business resources around D&I, and a few case studies of companies who have nailed proper representation in their marketing.