February 24-28, 2020!
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Monday, February 24 • 9:00am - 9:50am
Marketing to Hispanic Consumers LIMITED

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Limited Capacity seats available

The Hispanic population in Colorado expected for July 2019, was 21.7%, while its national purchasing power was over $1.5 trillion. In this workshop, you will learn more about the impact acculturation level has on Hispanic consumers, explore their buying behavior related to some products and services, importance of understanding the Hispanic culture, best practices to effectively market Hispanics, and the importance of culturally sensitive marketing materials.

avatar for Natalia Infante Caylor, PhD

Natalia Infante Caylor, PhD

Owner, Infante Consulting and Research
Natalia Infante Caylor, Owner of Infante Consulting and Research, specializes in market research and business translations. She has conducted face-to-face and telephone focus groups in English and Spanish throughout the U.S., for almost ten years. She is a CSU graduate with a background... Read More →

Monday February 24, 2020 9:00am - 9:50am MST
CSU Bohemian Auditorium at Rockwell West