February 24-28, 2020!
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Tuesday, February 25 • 2:00pm - 2:50pm
Creating Avatars as a Central Feature of your Marketing Plan LIMITED

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Limited Capacity seats available

Avatars are imaginary people--my customers. I've identified 5 customer-avatars as part of my client base. A great marketing plan includes the use of avatars. In this session, I will share the avatars I have created as examples. You will leave with a new understanding of this tool as a way to improve your marketing, in the following ways: 1) it will open a window into your various customers' mindset, their lives, motivations and the solutions you bring, and 2) sharpen your communication styles for each avatar and 3) help you design appropriate marketing pathways to each.

avatar for Shelley Kerr

Shelley Kerr

Sculptor/Owner, Kerr Art Works
I'm in a business expansion mode as a bronze sculptor. I've benefited from a relationship with a business mentor (and referred professionals) through the Larimer County Small Business Development Center and this has made a BIG difference in my business.

Tuesday February 25, 2020 2:00pm - 2:50pm MST
CSU Bohemian Auditorium at Rockwell West