Techstars Startup Week and Artup Week Fort Collins 2020

Public Relations is an aspect of every business.... whether it's realized or not. In this session, Dawn Jones of Pressed PR will walk you through the beginning stages of implementing PR in your business. Through this session attendees will learn why PR is important (especially for startup businesses) and how you can take steps on your own to implement it into your branding and marketing strategy. We will walk through the beginning stages (a "checklist" of sorts) describing what you will need to establish your own PR strategy and how to begin implementing it in your business. There will also be time for a short Q&A session at the end where attendees can ask specific questions relating to PR.

This session will cover creative industries (music especially - as that is the main focus of Pressed PR) and general PR tips/tricks/strategies for businesses outside of the arts. Anyone who attends should be able to walk away with knowledge on how to craft and implement a PR strategy suitable for their business.