February 24-28, 2020!
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Wednesday, February 26 • 3:00pm - 3:50pm
Predictability Is the Fulcrum for Scale LIMITED

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Limited Capacity seats available

This session is part of our ScaleUp program, with sessions focused on helping your business grow.

Chronic inconsistency in forecasting accuracy is a key reason why businesses fail. When you miss forecasts, you risk running through your capital without results. Of the firms TrueSpace followed in their research, 90% consistently over-estimated, over-projected, and failed to achieve sustained growth. To build a predictable business that can sustain consistent growth, you have to establish key performance indicators across the business and constantly test and improve the quality of your assumptions. If you build a measurement culture, you will increase the value of your company.

In this fireside chat, Mike Freeman, CEO of Innosphere, and JB Kellogg, Co-CEO of Madwire talk about the types of KPIs they track, how they used these to report on progress, and the impact on their businesses.

Key takeaways from this session:
  • How to build a measurement culture
  • Establishing key objectives for each aspect of the business
  • Using feedback to improve the quality of your assumptions and the accuracy of forecasts

avatar for Candyce Edelen

Candyce Edelen

CEO, PropelGrowth
Candyce has 25+ years experience launching and growing B2B tech businesses. She has founded or co-founded 5 business, two of which grew into multi-million dollar enterprises. She's raised an oversubscribed Series A and made the Fast 50 list of fastest growing technology businesses... Read More →
avatar for Charles Fred

Charles Fred

Co-Founder, TrueSpace
Charles Fred is a bestselling author, serial entrepreneur and researcher on what makes companies successful. He is the co-founder of TrueSpace, an organization dedicated to helping businesses scale. He recently completed a 5-year study where his team was immersed in the daily working... Read More →
avatar for JB Kellogg

JB Kellogg

Co-CEO, Madwire
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands — Marketing 360®, Websites 360®, SpaceCraft™ and Top Rated Local® are popular platforms used to help small businesses grow. Madwire has over 20,000 active paid subscribers and over 4,000 online reviews with... Read More →

Wednesday February 26, 2020 3:00pm - 3:50pm MST
Long Peak Conference Room