February 24-28, 2020!
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Tuesday, February 25 • 3:00pm - 3:50pm
Round Canoe Syndrome LIMITED

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Limited Capacity seats available

Round Canoe Syndrome is a metaphor for a very serious condition that every organization has, or will have.  My favorite version happens when the sales leader, marketing leader, and product leader all get in a round canoe, grab a paddle, and start rowing.

Not addressed, Round Canoe Syndrome will be deadly to your company.

The presentation I give mimics content on WebMD.  It goes through symptoms of Round Canoe Syndrome, describes consequences of it going untreated, provides a self-diagnostic tool to know if you have it, and has prescriptions for curing it - before it's too late.

A few of the common symptoms:
  • Low quality or low quantity deals
  • Underwhelming product reception
  • Stagnant revenue
  • Too many meetings

You KNOW this is a serious issue and you've experienced it in your world - maybe even in your current company.  It needs to be addressed!  Come learn how.

avatar for Erik Host-Steen

Erik Host-Steen

Founder, SMP Alignment
Talk to me about the intersection of sales, marketing, and product development. From this intersection, I help business leaders that normally (but not necessarily) have an engineering background and want to change revenue trajectory from zero or some other plateau. These three functions... Read More →

Tuesday February 25, 2020 3:00pm - 3:50pm MST
CSU Nancy Richardson Design Center - 121