February 24-28, 2020!
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Tuesday, February 25 • 11:00am - 11:50am
Content Marketing FULL

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Limited Capacity full
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I gave this presentation at the 2019 FCSW and the room was at capacity, so it seems like attendees liked it! I would love to give this presentation again (hopefully in a bigger room :-)\

Creating a Winning Content Strategy for Your Business Using Tech Platforms
Content is now the way that businesses should be selling their products and services. Creating a consistent content strategy will set you up for success. The presentation will cover ideal target market, marketing messaging, content creation, content hack to create a month worth of content with just one source and creating a content calendar.

Before getting into the content strategy, the presentation with start off with identifying for whom the content will be created. We will be reviewing how to find your Ideal Target Market and niching down with demographic stats, psychographics and where the ideal target market is hanging out online.

Once identifying the "who", we'll get getting into creating content. The presentation will go deeper into the types of content and using a Content Hack where you can create ONE piece of content and repurpose it for the entire month.

And lastly, the presentation will get into how to create a content calendar and distribute content, using tech platforms and social media platforms.

avatar for Jean Ginzburg

Jean Ginzburg

Founder & CEO, Jean Ginzburg.com
Jean Ginzburg is a #1 best-selling author, award-winning entrepreneur and digital marketing expert with more than 12 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. Jean is the CEO and Founder of JeanGinzburg.com... Read More →

Tuesday February 25, 2020 11:00am - 11:50am MST
CSU Venture Lounge at Rockwell North