Techstars Startup Week and Artup Week Fort Collins 2020

Description:

Brand is a word that is used a lot. Most entrepreneurs agree that strong branding is critical to the success of their business. But it’s hard to pin down exactly what brand means and it’s often hard for founders to know how to get started. In this session, we’ll provide answers to the following three questions with a focus on helping founders and early executives clarify their brand and begin charting a course to build it.

1. What is a brand? This session will provide perspective on the many things that fall under the umbrella of branding and help you focus on a clear way of understanding branding that will serve you well from early-stages to scale-up through to becoming an established brand.

2. What makes a great brand? This session will provide perspective on how great branding can differ by product category and business model to help you think about the requirements and benefits of a strong brand for your business.

3. How do Istart? The ultimate focus of this session is to provide you practical advice and tools that will help you define your own brand narrative. Just like a good alibi, the first step in any branding journey is to get your story straight. Pat will provide a framework called a “brand house”, walk you through a real-life example, and leave you with a one-page template you can use to define your brand hierarchy and core messaging. It won’t cost you anything but your time. And you can use your "brand house" as a compass for your brand and product marketing over time to make better decisions and smarter investments.