Techstars Startup Week and Artup Week Fort Collins 2020

What sets you apart from your competitors? What is your brand, and how is it marketed? Do you know your unique selling point? Many entrepreneurs, business owners and freelancers have a hard time answering these questions. One sure way to answer these questions is to look in the mirror. The answer is YOU, yes YOU! Your identity plays a vital role in business just as it does in other areas in life. Showing up as your most authentic self, and being confident in your ability has the potential to lead to an increase in business opportunities and partnerships.

In a business world full of competition and chaos, understanding how to use your identity as your brand and unique selling point, can be one of the BEST investments you will ever make for your business. This presentation will afford attendees an opportunity to find value and worth in self aka their identity, and how to use their identity as their brand and unique selling point.

Key Takeaways
1. Understand the importance of their identity in business and how to use their identity as their brand
2. Become familiar with ways to develop confidence in using their identity as their unique selling point
3. Be equipped to with some tips on how to show up as their most authentic self in business (and life)